Madrid Teacher

Many years ago I worked part time for a marketing company in York, it was a great place to work, loads of fun and because I was basically at the bottom of the pile very stressless. I came to the conclusion that marketing is often money for old rope. Before I worked at an Art College and marked dissertations on corporate ID. So I have found it quite interesting reading the comments about the London olympic Logo , now it can cause fits as well as looking like japanese cartoon porn. I would have just had the five rings with London underneath in an exciting font on Word, maybe a bit of Word Art. I remember years ago when working for a Government department which changed to an Agency, there was a competition for all staff to design the Logo. we had the letters H and A to play with so many people including by boss at the time had a big H representing a bridge and the A underneath it representingthe road going off into the distance. It was too simple for HMG to award the prize to one of its employees so the final design was farmed out to an agency and suprize suprize it was an H representing a bridge and an A representing a road underneath it. Can´t remember the cost but it was a lot.

Spanish corporate ID is often simple i.e. telefonicas is the word telefonica, Endesa is a spark of energy and Don Simons is well Don Simon in red and yellow. Simple but surely as effective.

Labels: economics, wealth and stealth